Anemone is a Los Angeles-based swim and resort wear brand founded by California natives Lauren Arapage and Joshua Shaub. A former press officer for Stella McCartney and buying director for Moda Operandi respectively, the pair draw inspiration from the laid-back ease of their shared home state, as well as the directional sensibility of New York City, where their fashion careers first began. With a reverence for minimalism and a focus on sustainability, Anemone keeps its consumer at the center of its designs, and its impact on the planet at the core of its production.